Amplifon is an Italian multinational company, founded in 1950 , with its head office in Milan. It is the world leader in the distribution of hearing systems (hearing instruments) to meet the personal needs of clients with hearing impairment
     
 
 AMPLIFON WORLDWIDE:
LEADER IN DEVELOPMENT & DELIVERY OF HEARING SERVICES

In the field of distribution and fitting of hearing instruments, Amplifon has been a success story right from the outset. The capacity for innovation, the continued presence in the market, and an expansion strategy aiming at consolidating the group's presence in an increasingly globalized market has made this Italian group the worldwide market leader, with a clear vision and mission. Amplifon also contributes to the development of methods of evaluation and rehabilitation; and provides the medical staff with the equipments, services and know-how essential for the otological diagnosis and for the computerized integrated management of audiological systems
   
 
EVIDENCE-BASED LEADERSHIP:
REMODELLING THE INDUSTRY UNDER ONE JOINT PROGRAM
Amplifon is the hearing aid industry's global leader in terms of volume of business, turnover, extent of the distribution network and geographical scope; as illustrated by the following significant figures:

In 2002, Amplifon realized a turnover of about 392 million Euros, with a sales volume of almost 340,000 hearing instruments through a distribution network of over 1,900 sales outlets, 3,000 authorized centers, some 1,400 affiliated shops and about 2,500 hearing instrument specialists around the world: Italy, United States, Canada, France, Spain, Portugal, Switzerland, Austria, Netherlands, Hungary, and now, Egypt.

In 2005, Amplifon sold about 520,000 units and had a consolidated revenue of 550 million euros. In a market which is extremely segmented and heterogeneous, Amplifon ranks first, thanks to its presence in 12 different countries, in most cases as the market leader in terms of the volume of sales and market share. Amplifon’s current distribution network includes 2,200 points of sale, 3,000 authorized centers, 2,100 affiliated centers and 2,500 hearing-instrument specialists.
 
   AMPLIFON MIDDLE EAST :
A STRATEGIC MARKET WITH GENUINE POTENTIAL
In alignment with its mission and strategy, Amplifon’s natural expansion is the potential Middle East market.
   
 
Our Mission:
“ to make more sense of people’s hearing sense ”
At Amplifon Middle East, our mission is to make more sense of people’s hearing sense, especially when it is impaired.

The mission of the company is to restore full activity and joy of living to all people with hearing impairment, allowing them to obtain total satisfaction in oral communication and at all the different situations they encounter in their daily life.

We pledge excellence in everything we sell and market, providing the safest, most effective and highest quality products and hearing services. We also undertake to continuously improve our services through innovation, diligent market research and development. Ours is an unyielding commitment to be the very best.

And by living our mission and growing our company, we intend to make a difference in the lives of customers, employees, shareholders and other stakeholders including physicians.

 

Our Strategy:
Sustainable Partnership with Doctors & Patients
Amplifon Middle East works closely with the medical profession, with which, it assists in the common mission of hearing restoration.

Amplifon has oriented its activities in line with the philosophy of collaboration with all key players in the service chain. Its prime goal is the rehabilitation of hearing loss and total recovery of the patient’s capability to communicate and socialize well with his/her community.

 

 AMPLIFON IN EGYPT
A STRATEGIC MARKET WITH HIDDEN POTENTIAL
Egypt is the only gateway to the middle east, due to its geopolitical, historical position and cultural weight among the Arab, Islamic and developing countries. It is a linking bridge for the flow of thoughts convergence of cultures and the interaction among human civilizations.

When it comes to dealing with hearing impairment in Egypt, the problem is due to several factors among which are: high noise pollution, strong social stigma and lack of awareness.

Amplifon believes that its role, as a committed global service provider, is strongly tied to an international development strategy and to standardizing services rendered for the rehabilitation of the hearing impaired persons worldwide.



     
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